When the Player 15 Group announced they would become the last team in the league to acquire a G-League team, I was given the opportunity to help develop the branding for the newest member of the family: The Valley Suns.

After an exciting fan vote on the team’s final name, the challenge became how to develop a brand that could fit within our family of brands, while sharing a name with the parent team, yet standing proudly on its own. In collaboration with our agency partner, Creature Theory, we developed a unique and exciting brand that fits right in.